DisplayBAY acquired by Blue Star Group

We are excited to announce that Blue Star Group, a division of ASX listed IVE Group Ltd, has acquired Display Bay.

Display Bay will be integrated with the Blue Star DISPLAY team in Sydney under the leadership
of Blue Star DISPLAY General Manager Guy Watson.
Blue Star’s Chief Executive Officer, Cliff Brigstocke, said “Display Bay is well-known and highly
respected in the event and retail display sectors. They are an excellent addition to the Group
and we are excited about the benefits this acquisition will deliver for our customers.
Brigstocke adds, “We’ve seen a growing demand for high quality printed fabric solutions, and
we are delighted to be able to include this innovative approach as part of our overall retail
customer offering. We look forward to welcoming the Display Bay team into Blue Star and
working together to deliver the broader product range to our customers.”
Neville Sundel, Managing Director, Display Bay said “The integration with Blue Star is a perfect
fit. We wanted to align with an innovative and reputable company that also had a strong client-focused culture. We are delighted our customers will be able to leverage the broader end-to-end solution offered through this acquisition.”

For any enquiries please contact:
Cliff Brigstocke, Chief Executive Officer, Blue Star +61 447 447 899

Neville Sundel, Managing Director, Display Bay +61 419 225 773

Valentine’s Day Signage and Window Display Ideas

For most Marketers, Christmas is already a distant memory when it comes to planning and scheduling campaign activities. And even though Christmas has not even been and gone it is time to start planning for your Valentine’s Day retail signage and displays!

We’ve also put together a useful guideline to production timelines for Valentine’s day to help you implement your campaign without a hint of stress!

Out with Santa and in with Cupid, let’s take a look at some smart Valentine’s day creative to help you get those creative juices flowing!

Turn heads with great copy.

All of these examples use a simple window display but team it with memorable copywriting.

Valentine's Day Window Signage

Valentine's Day Window Display

Valentine's Day Window Display

Make sure your heart is in the right place.

Both of these window displays maximise the iconic heart symbol in their Valentine’ s Day display

Make sure your heart is in the right place. Both of these window displays maximise the iconic heart symbol in their Valentine’ s Day display

Valentine's Day Window Display

Know your timeline – Guideline to Valentine’s day production

Don’t get caught out, with the Christmas break coming up it is important to have a solid timeline for planning, production, and installation. Giving your signage supplier plenty of notice will also affect your pricing. Below is our guideline your Valentine’s Day signage production and installation

Production timeframes for Valentines Day 2017
Design & Development Nov – Dec 16
Production & quote meeting with DisplayBAY Early Dec 16
Final art to DisplayBAY Mid Jan 17
Production  Mid Jan – end of Jan 17
Installation First week of Feb 17


Take Advantage of our industry experts

At DisplayBAY our Account Managers can work with you to review your ideas for your Valentine’s Day display and add valuable input while you’re still in the design phase. They have worked closely with some of Australia’s largest retails and advertising agencies so have seen and been involved in the development of some groundbreaking displays.

Call 1300 559 449 to speak with one of the team at DisplayBAY today.